Websites are often viewed as another expense, money gone out the window, for something people say “you have to have”.
I try to encourage our clients to look at their website from a different point of view. More of an investment rather than an expense, something that produces a return for the time, energy, and money.
Think of it like this, your website is generally the first impression someone makes about your company, brand, or product. If you skimp out and go with the cheap option built by your brother’s cousin’s nephew’s friend, it will certainly show. Is this how you want people to view your brand for the first time? As cheap? I didn’t think so…
Not only does your website serve as a first impression for potential clients, but it also serves as a leads and sales funnel. Your website is always on. It’s the only salesman (or saleswoman) who will work 24/7 365 days a year. Your website can sell something to someone in Germany while you’re fast asleep, it can qualify a potential lead without you ever having to lift a finger, and it can answer all the questions about your product or services without you having to pick up the phone.
Maybe it’s time to re-think the amount of time, energy, and money you are currently putting into your website. After all, when was the last time you stuck around to eat at a restaurant that was poorly kept up?
Interested in starting the conversation? Simply email us at firstname.lastname@example.org – we’re always ready to hear your BIG idea!