Online video is still a relatively new way to spend your marketing dollar and you may be asking, “Why should my company invest in using video?” Well, let me educate you on the power of video. Better yet, you can watch our video on the topic (CLICK HERE), but for the small number of you who would rather read a blog, we’ve outlined the video in blog format below.
Why you should invest in video marketing:
Humans are visual learners
Video is one of the easiest ways to tell your story and create a personal connection with your audience. A page full of words can only do so much to tell your story and show personality, plus more people are visual learners. Put yourself in the shoes of a consumer (shouldn’t be hard since we are all consumers), would you rather watch a one-minute video or read a 500-word blog post? My vote is watch a video.
Video builds trust
Since video creates a personal connection with your audience, your viewers naturally start to build up trust in you and your brand. The overall goal of content marketing is to build trust as trust leads to sales. If the goal is to build trust with your audience, you simply can’t ignore video.
Increases social engagement and shares
Creative video content out performs just about every other form on online content in terms of social engagement and shares. Click through rates increase in an email campaign when video is used, comments likes and shares skyrocket on Facebook when video is used and the same goes for Instagram. According to Wyzowl, 70% of users say they have shared a brand’s video with a friend, or on their social media channels.
Adds to your bottom line
Here’s the winning formula: personal connection + trust + increased engagement and shares = more sales! It makes complete sense. The more connected people feel to you and your brand, the more they’ll trust you and the more they trust you, the more they’ll share and ultimately buy from you. Another fun stat from Wyzowl – 74% of users who watched an explainer video to learn more about a product or service subsequently bought it.
My question to you: What would your bottom line look like if 74% of people who watch your company’s videos went on to purchase your products?