Marketing is a lot like hitting a baseball. Have you ever tried to hit a baseball? It’s truly one of the hardest things in sports to do – a round ball, round bat, and a pitcher throwing 90+ miles an hour standing just 60 ft 6 inches away. A major league baseball player only has a split second to decide to swing or take the pitch. Baseball, particularly hitting, is one of the few sports where failing 70% of the time is still considered good. A player with a .300 batting average for the season is considered to be a good hitter, which means for every 10 times at-bat, he’s only getting 3 hits. One of the greatest hitters of all time is Ted Williams. In fact, he’s the last person to ever hit over .400 for the entire season, he ended the 1941 season with a .406 average, a record that has stood for almost 80 years. Years ago before Ted passed away, he was asked if he thought he could hit .400 again in today’s game and he said no and that today’s game is much different than it was in his day with batters facing several pitchers in a single game, the starter, the reliever, middle reliever, lefty specialist, setup man, and closer.
As a marketer, I have failed and I have failed often, but I continue to learn from my mistakes, improve, and step back up to the plate to swing again and that’s why I created this YouTube channel. Does the World need another person telling you how to market your business? Probably not. But what you do need is for someone to be real with you, someone who is also in the trenches grinding it out for that extra percentage point on an email open rate. Side note – I’m currently binge-watching Designated Survivor on Netflix, so I apologize if this sounds a bit like a presidential campaign speech. However, I am tired of scrolling through Facebook and seeing ads like “I went from 10 clients to 1,100 in just 30 days by doing this one marketing trick” or “Scale your business to six figures with these 5 simple marketing hacks” and my favorite one “This ONE SEO fix will drive hundreds of thousands of people to your website”. If it were that easy – everyone would be millionaires. The unfortunate truth is that these ads are gimmicks featuring outlandish claims to get you to click, subscribe and ultimately pay for something.
I will be honest with you – marketing, running a business, or leading a team, are all hard – but not impossible. They each take time, patience, skill, and sometimes, you have to sprinkle in a little bit of luck but the wonderful thing about digital marketing is you can continue to improve by moving the needle 1% at a time. Imagine getting an extra percentage point on your email open rate – for some with a big enough list, that means an extra couple hundred people opening their email. The same rule applies for Pay Per Click Ads, Link Clinks, average minutes watched on YouTube, SEO and the list goes on and on. The point is, if you can continue to improve and move the needle, you will win.
This channel isn’t for the “bases empty grand slam” marketers, only our Lord and Savior can perform a miracle like that, it’s for the small ball marketers – the ones who are willing to put in the time and effort hitting singles, doubles, stealing bases and bunting their way to victory. Sure, we’ll hit the occasional home run here and there but for the most part, we’re going to be scoring runs the old fashion way. Spoiler alert – every successful marketer is a small ball marketer.
Today’s digital marketing landscape is much like major league pitchers in a game, always changing, and if you don’t keep up you’re likely to end up with the bat still sitting on your shoulders after a 95 mile an hour fastball just whizzed by with that look of “what just happened”.
I invite you to come along this journey with me as we continue to grow together as marketers, business owners, and leaders. Along the way, I’ll tell you my own stories, interview people just like you and me who have put in the hard work to grow their own fanbases, and I’ll share my tips that will hopefully teach you a thing or two about marketing so that you can do the same.
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