The FanBase Blog:
What is SEO? A simple way to understand Search Engine Optimization
What is SEO? A simple way to understand Search Engine Optimization Today I’m going to tell you about Search engine optimization otherwise known as SEO. I’ll break down what it is, how to understand it, why it’s important, and I’ll even tell you a simple...
Marketing Is Like Hitting a Baseball
Marketing is a lot like hitting a baseball. Have you ever tried to hit a baseball? It’s truly one of the hardest things in sports to do – a round ball, round bat, and a pitcher throwing 90+ miles an hour standing just 60 ft 6 inches away. A major league baseball...
There is still a place for rough and raw video
Yes, you read that right. A company who produces polished videos is telling you “there is still a place for the rough and raw” video. Not every scenario and video needs a multi-cam setup, enough LED lights to illuminate a football field and the highest caliber of...
The top 10 reasons to start doing video marketing
If there's one thing we learned about 2016, it's that video is no longer an option. It's a vital part to any digital marketing strategy that wants to taste success. Below we have listed 10 statistics around video and video consumption that will have you wanted to hit...
15 ways to use video to attract, convert, and upsell
Confused on where to begin with using video in your marketing efforts? Relax! We've got you covered. Below is a graphic with 15 different ways you can use video to attract, convert, and upsell. You'll see the type of video, our recommended length, and where to post...
Instagram rolls out a MAJOR update that you should know about
This past week Instagram announced that users can now “combine up to 10 photos and videos in one post and swipe through to see them all.” Users will notice a new icon inside the app that allows them to select several videos and photos to combine into one post. Filters...
Givers Gain – Hopsctoch Design Talk
It’s not every day I get asked to talk at such an event like Hopscotch Design Festival. I was thrilled when I received the invite from Marie, Matt and the Hopscotch team. I’m usually asked to host events since becoming the emcee for a monthly event called RTP180....
Why your marketing efforts should include video
Online video is still a relatively new way to spend your marketing dollar and you may be asking, “Why should my company invest in using video?” Well, let me educate you on the power of video. Better yet, you can watch our video on the topic (CLICK HERE), but for the...
GoTriangle – Client Spotlight
It’s not often that a project requires three full days of back-to-back-to-back filming, but in this case it was needed. Our client, GoTriangle, hired us for 10 videos highlighting individuals and businesses that lead the charge for alternate modes of transportation....
National Coffee Day
Ever wonder what your coffee sees while you sip it? In honor of National Coffee Day - we'd like to show you a little clip with did for The Farmery. We wrapped a gorilla pod around a coffee cup and captured a point of view from the cup of it being passed around and...
Analyze Your Last Ten Clients
Do you find yourself asking questions like, “Where are we going to find our next client?” and “I wonder how our previous clients or customers found us?” These questions are common among small and medium sized businesses. Paying customers and clients are how we all...
Using Facebook as your company’s website. No. No.
Using a Facebook Page as your only Website is setting yourself up for failure. Facebook could change their terms of use at anytime and leave you without a working page. There are lots of other options where you can track your statistics smarter than just driving users...
The importance of SEO Keyword Research
Keyword Research can help greatly improve your SEO and build a stronger website and in turn grow your brand and company.
Project Showcase: RTP Frontier Expansion Video
It seems like yesterday that the RTP Frontier opened it's doors to the public, but in fact it's been open for a little over a year now! To celebrate, RTP has recently announced the expansion of their successful venture by beginning construction on the 2nd floor and...
Why Analytics Are Important To Understand
Analytics play such an important role when managing a website or going through a complete website redesign. Without analytics installed, you’ll miss important metrics like site sessions, bounce rate, referrals, and page views. I’ll quickly explain the basics of...
Facebook Blocks Ad Blockers
Good news Facebook advertisers - The social media giant has found a way to block ad blocker software from working on their desktop website. Ad Blockers do exactly what it sounds like they do. They block and prevent any and all ads from popping up, displaying sidebar...
2016 Stem Expo Recap Video
What do you get when 500 kids roam through 10,000 plus square feet of fun? You get a lot of smiling faces, curious minds, and hands-on learning! We captured this year's stem expo and we had just as much fun as the kids did.
2016 Moogfest x RTP Video Recap
RTP asked us to capture the “Stem” side of Moogfest. Kids playing with synths, building instruments, and interacting with gizmos and gadgets.