Welcome to the FanBase playbook – a video library to help you develop a winning marketing strategy.

Head Coach Will Hardison talks about the 5 second website test. What will you do with your 5 seconds?

Keyword Research can help greatly improve your SEO and build a stronger website and in turn grow your brand and company.

With the accessibility of the technology, and such high click through rates, video marketing can be one of the most cost effective ways to tell your story.

Email marketing is NOT dead. Every business, big and small, should be collecting email addresses for their email marketing efforts.

Networking is something most small business owners and sales people actively do, but often times they walk away feeling let down with the connections they’ve made. Learn how to start building and asking for strategic connections when networking.

SEO strategy can be overwhelming and the formula for ranking seems to change daily, but two things still remain the same – content and links.

Using a Facebook Page as your only Website is setting yourself up for failure. Bottom line, you don’t own the content or your fans.

Focusing your efforts on one platform over the other can greatly help with brand recognition and it really depends on the type of business you are. Think carefully about where your customers are and how you can reach them in the most effective way.

Keyword Research can help greatly improve your SEO and build a stronger website and in turn grow your brand and company. Head Coach Will Hardison talks through how to view, analyze, and make changes based on the data from your website’s analytics.

In this Playbook episode, Head Coach Will Hardison coaches you on the importance of A/B testing your digital marketing efforts.