This past week Instagram announced that users can now “combine up to 10 photos and videos in one post and swipe through to see them all.” Users will notice a new icon inside the app that allows them to select several videos and photos to combine into one post. Filters and editing can be done one by one or applied to all photos and videos within the post. After uploaded, dots under the post will alert a viewer to the multiple images and video within the single post.

This is HUGE, not only for social media marketing, but for video marketing. Essentially you can now show up to 10 minutes of video on Instagram. This makes storytelling through video much easier and more powerful on Instagram.

We have uploaded our own example using our playbook videos on our Instagram page HERE.

You can also watch the official video announcement from Instagram below:

Multiple Photos and Videos in One Post on Instagram from Instagram on Vimeo.