The FanBase Blog:

Tighten Your Ask

That’s right. It’s time to get your ASK in shape. No one likes a loose ASK so it’s time you work on it! Here’s the idea behind this crazy analogy, your ASK is the one thing people remember when networking. Do you know what to ASK for during your initial interaction?...

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Meet TOM and BOB

No, they are not real people. They are actually acronyms and stand for Top of Mind and Best of Breed. The whole idea here is you want to stay Top of Mind with the Best of Breed. Let's explore... BOB - Best of Breed BOBs possess certain qualities that make them stand...

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Networking is like grocery shopping.

Never EVER go without being prepared. I’m sure you all would agree that going grocery shopping without a list is disastrous, even if you’re just running in to grab a few items. Without a prepared list you’ll end up in aisles you should have never ended up in. I think...

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Our 2015 Demo Reel

Over the past year, we have been working on creating visual productions for entrepreneurs, organizations, and events all across the Triangle. Our work with The Startup Factory, Research Triangle Park, BvB Raleigh and many others has provided us with great footage for...

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Social Media is Dead – Now Advertising

I’ve noticed a trend on social media, and I’m sure if you manage your company’s accounts…you’ve noticed the same trend as well. Social media is dying as we used to know and use it. A tweet doesn’t “stick” like it used to and a Facebook post doesn’t get nearly the same...

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Website Planning Step 1: Keyword Research

Keyword research is one of the most overlooked practices when it comes to building a website. In fact, it’s the first step when building a website that you should take. How on earth do you know what to build your site around if you don’t understand what people are...

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Your Website is not an EXPENSE

Websites are often viewed as another expense, money gone out the window, for something people say "you have to have". I try to encourage our clients to look at their website from a different point of view. More of an investment rather than an expense, something that...

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